Hard-Water Haircare: The Specialist Category Finding Its Place in India - ThePrint

News in brief

An ANI press release carried by ThePrint describes a specialist haircare business in Nagpur positioning its services around local water conditions. Headtrixx presents hard-water and mineral-buildup concerns as a reason customers may seek a more specific haircare approach. The release also reports interest beyond its home city, based on the company’s own account.

This is brand-supplied promotional material, rather than an independent clinical study or a measured estimate of the wider market. It does not establish that water is the cause of an individual person’s hair concerns. Consider water conditions alongside your routine and other factors; seek qualified advice for persistent scalp or hair problems.

Published by ThePrint / ANI press release on 2026-10-01. Read the source report.

Source context: brand-supplied press release; its claims are attributed, not independently endorsed.

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_Image: Catalogue illustration: PLUM COCONUT MILK & PEPTIDES STRENGTH &SHINE CONDITIONER 175G. This is a related catalogue illustration, not a photograph from the source report._