Looking up your nearest store…
🏠
← Home

Know your ingredients

Skincare shouldn't be a guessing game. Here's what the ingredients on the label actually do, who they suit, and what to pair them with β€” then shop the products that contain them.

Niacinamide
Oil control, pores & an even tone

A form of vitamin B3 used widely in serums and moisturisers. In cosmetics it's popular for helping balance oil, soften the look of enlarged pores, and even out dull or blotchy tone.

oily skinlarge poresdullness
Salicylic Acid (BHA)
Unclogs pores, for acne-prone skin

A beta-hydroxy acid (BHA) that is oil-soluble, so it can get into pores. Common in cleansers and spot treatments aimed at acne-prone and congested skin.

acneblackheadsoily skin
Hyaluronic Acid
Lightweight hydration for every skin type

A humectant that holds water, used to give skin a plump, hydrated feel. Sits well under moisturiser and suits most skin types, including oily.

drynessdehydrationdull skin
Vitamin C
Brightening & antioxidant glow

An antioxidant used in serums for a brighter, more radiant look and to help with the appearance of dark spots over time. Usually used in the morning.

dullnessdark spotsuneven tone
Retinol
Night-time renewal & fine lines

A vitamin-A derivative used in night care for skin texture and the look of fine lines. Start low and slow; it can cause dryness or purging early on.

fine linesanti-agingtexture
Ceramides
Barrier repair for dry & sensitive skin

Lipids that are naturally part of the skin's barrier. In moisturisers they help skin feel less dry, tight, or reactive β€” a mainstay for sensitive and compromised skin.

drynesssensitive skinbarrier repair
Centella (Cica)
Soothing & calming for stressed skin

Centella asiatica, often called 'cica', is a calming botanical popular in K-beauty for looking after irritated, red, or post-blemish skin.

sensitive skinrednessirritation
Tea Tree
Targeted care for breakouts

A botanical oil used in spot treatments and cleansers aimed at blemish-prone and oily skin.

acneoily skinblemishes
AHA (Glycolic / Lactic)
Surface exfoliation for glow & texture

Alpha-hydroxy acids like glycolic and lactic acid gently exfoliate the surface for a smoother, brighter look. Usually used at night, a few times a week.

dullnesstextureuneven tone
Zinc
Oil balance & soothing

Zinc (often zinc PCA) is used to help balance excess oil and soothe blemish-prone skin; also a common mineral-sunscreen filter.

oily skinacnesensitive skin
Alpha Arbutin
Gentle brightening for dark spots

A gentler brightening ingredient used to target the look of dark spots and pigmentation over time β€” a milder alternative to harsher agents.

dark spotspigmentationuneven tone
Sunscreen (SPF)
The daily non-negotiable

Broad-spectrum sunscreen is the single most impactful daily step for protecting skin tone and slowing visible ageing. Reapply through the day when outdoors.

sun protectionpigmentationanti-aging
Peptides
Supportive anti-ageing care

Short chains of amino acids used in serums and creams as a gentle, supportive step in anti-ageing routines.

fine linesanti-agingfirmness
Keratin (Hair)
Strength & smoothness for hair

A protein used in haircare to smooth, strengthen, and reduce the look of frizz and damage, especially for chemically-treated or brittle hair.

damaged hairfrizzhair breakage
This guide is general cosmetic information, not medical advice. Everyone's skin is different β€” patch test new products, introduce actives one at a time, and consult a dermatologist for persistent or medical skin concerns.