Anua — Anua

ANUA — COMPLETE BRAND, PRODUCT & PRICING GUIDE (India Edition | April 2026) ================================================

ABOUT THE BRAND --------------- Anua is a Korean skincare brand dedicated to creating effective, skin-friendly products powered by natural and active ingredients. The brand's philosophy centres on addressing real skin concerns with gentle, minimalist formulations that deliver visible results. Launched globally with 40M+ units sold, it arrived in India exclusively through Nykaa in mid-2025.

Anua avoids harsh additives and focuses on formulas that prioritise safety and simplicity. The brand is particularly known for its hero ingredient — Heartleaf (Houttuynia cordata), a Korean herb with powerful calming and antibacterial properties — alongside clinical actives like niacinamide, tranexamic acid (TXA), PDRN, azelaic acid, and ceramides.

Anua's brand philosophy: "Gentle yet effective." Every product is developed for sensitive skin-first, then layered with actives to solve real concerns.

====================================================== PRODUCT LINES & COLLECTIONS ======================================================

1. HEARTLEAF COLLECTION (Calming + Pore Control)
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3. Anua's signature and most iconic range, built around high-concentration Heartleaf extract.
4. Heartleaf is a traditional Korean medicinal herb with proven anti-inflammatory,
5. antibacterial, and sebum-controlling properties — making it ideal for oily, acne-prone,
6. and sensitive Indian skin.

Heartleaf Pore Control Cleansing Oil: A gentle oil cleanser infused with heartleaf extract for makeup removal, sebum control, and deep pore cleansing without stripping skin. Emulsifies with water and rinses clean. Suitable as the first step in double cleansing. Best for oily, combination, and acne-prone skin types. Application: Massage onto dry face, add water to emulsify, rinse.

Heartleaf Quercetinol Pore Deep Cleansing Foam: A foaming cleanser with heartleaf extract and quercetinol for deep cleansing and pore refinement. Contains 0.5% salicylic acid to help clear congestion. Ideal as the second step of double cleansing. Leaves skin clean, calm, and refined.

Heartleaf 77% Soothing Toner: A lightweight toner with 77% heartleaf extract concentration. Instantly calms redness, soothes irritation, and delivers hydration. Best for sensitive, reactive, and post-acne skin. Apply after cleansing by patting gently into skin.

Heartleaf 77% Clear Pad: Toner pads soaked in 77% heartleaf extract for convenient, on-the-go calming. Each pad also gently exfoliates while soothing. Swipe over clean skin morning or evening.

Heartleaf 80% Ampoule: A highly concentrated heartleaf ampoule (80% extract) for calming and balancing oily, blemish-prone skin. Applied after toner, before moisturiser.

Heartleaf Calming Cream: A soothing moisturiser with heartleaf extract for sensitive skin that needs calming and hydration simultaneously. Lightweight texture absorbs quickly.

1. PEACH COLLECTION (Brightening + Glow)
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3. Built around peach fruit extract, rich in vitamins and antioxidants for brightening,
4. hydrating, and smoothing skin.

Peach 70% Niacin Serum: A brightening serum with 70% peach fruit extract and 5% niacinamide. Brightens dull skin, controls oil production, and refines pores. The niacinamide targets pigmentation and uneven skin tone — crucial for Indian skin concerns.

Peach 77 Niacin Essence Toner: A lightweight essence-toner hybrid with 77% peach extract and 2% niacinamide. Brightens and hydrates. Layer after the Heartleaf toner or use alone as a single toner step.

Peach 77 Niacin Enriched Cream: A brightening moisturiser with 77% peach extract, niacinamide, and collagen. Hydrates, brightens, and smooths skin texture over time.

1. NIACINAMIDE + TXA BRIGHTENING COLLECTION
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3. Anua's most targeted brightening range for hyperpigmentation, post-acne marks, and
4. uneven skin tone — highly relevant for Indian skin.

Niacinamide 10% + TXA 4% Serum: The brand's bestselling brightening serum. Contains 10% niacinamide (reduces sebum, controls shine, minimises pores) and 4% tranexamic acid (TXA) for targeted dark spot reduction and brightening. Clinically proven to reduce hyperpigmentation. Apply twice daily after toner, before moisturiser. One of the most potent brightening serums available at its price point in India.

Indian Skin Tip: This is the hero product for dark spots, post-acne pigmentation, and the melanin-driven uneven tone common across Indian complexions. Safe for all skin types including sensitive.

1. AZELAIC ACID COLLECTION (Redness + Acne)
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3. Azelaic Acid 10% + Hyaluronic Acid Redness Soothing Serum:
4. Combines 10% azelaic acid (anti-inflammatory, anti-bacterial, brightening) with hyaluronic
5. acid for hydration. Targets redness, acne-prone skin, and pigmentation simultaneously.
6. Azelaic acid is safe for use during pregnancy and gentle enough for reactive skin.
7. Apply at night after toner or alternate with niacinamide serum.

1. RICE COLLECTION (Hydration + Barrier)
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3. Rice 7+ Ceramide Hydrating Barrier Serum:
4. A barrier-repairing serum with rice bran extract and 7 types of ceramides. Strengthens
5. the skin barrier, locks in moisture, and soothes dry or compromised skin.

Rice 70 Glow Milky Toner: A milky toner with rice extract, niacinamide, and ceramides for glowing, hydrated skin. Slightly thicker than water toners, ideal for dry and normal skin types.

Rice 70 Intensive Moisturising Milk: A lightweight moisturising milk with rice extract and niacinamide for bright, well- hydrated skin. Best for normal to combination skin.

Rice Enzyme Brightening Cleansing Powder: An enzymatic powder cleanser that brightens and gently exfoliates. Mix with water to form a foam. Best used 2-3x per week.

1. PDRN COLLECTION (Anti-Ageing + Repair)
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3. PDRN (Polydeoxyribonucleotide) is a next-generation regenerative ingredient originally
4. used in medical aesthetics for wound healing and skin regeneration.

PDRN + Hyaluronic Acid Capsule 100 Serum: Combines PDRN with hyaluronic acid capsules for intensive skin regeneration, deep hydration, and improved elasticity. Best for first signs of ageing, loss of firmness, or post-treatment recovery.

PDRN Hyaluronic Acid 100 Moisturising Cream: A deeply hydrating cream powered by PDRN and hyaluronic acid that strengthens the skin barrier, boosts moisture retention, and restores skin elasticity.

1. CLEANSERS
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3. Hyaluronic Acid 8 + Panthenol Cleanser:
4. A gentle, hydrating cleanser with hyaluronic acid and panthenol (vitamin B5). Cleanses
5. without disrupting skin barrier. Best for dry, sensitive, and normal skin.

1. EYE CARE
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3. Retinol 0.1% Caffeine Revitalising Eye Cream:
4. A lightweight eye cream with low-dose retinol (0.1%) and caffeine to reduce fine lines,
5. dark circles, and puffiness while improving firmness around the eye area.

1. SUNCARE
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3. Anua offers daily sunscreens designed for sensitive skin, lightweight for India's
4. warm climate. Always the last step of the morning routine.

====================================================== FOR INDIAN SKIN — APPLICATION GUIDE ======================================================

Indian skin priorities suited to Anua: controlling sebum and shine, treating post-acne marks, soothing inflammation, and protecting from UV-triggered pigmentation.

Recommended Routine for Oily + Acne-Prone Indian Skin: Step 1: Heartleaf Pore Control Cleansing Oil (PM only, first cleanse) Step 2: Heartleaf Quercetinol Pore Deep Cleansing Foam (second cleanse/AM cleanse) Step 3: Heartleaf 77% Soothing Toner (calm inflammation) Step 4: Niacinamide 10% + TXA 4% Serum (target dark spots and pores) Step 5: Heartleaf Calming Cream or Peach 77 Niacin Enriched Cream (moisturise) Step 6: Sunscreen SPF 50+ (AM only — non-negotiable)

For Hyperpigmentation Focus: Add Peach 70% Niacin Serum in AM and Niacinamide + TXA Serum in PM. Both complement each other and speed up results.

For Dry/Sensitive Skin: Replace Heartleaf foam with Hyaluronic Acid Cleanser, add Rice 7+ Ceramide Serum before moisturiser, and use PDRN Cream.

====================================================== INDIA PRICING (Nykaa, April 2026) ======================================================

CLEANSERS Heartleaf Pore Control Cleansing Oil — ₹1,650 (MRP), ₹1,485 (10% off) Heartleaf Pore Control Cleansing Oil (Mild) — ₹1,800 (MRP), ₹1,620 (10% off) Heartleaf Quercetinol Pore Deep Cleansing Foam — ₹1,150 (MRP), ₹1,035 (10% off) Hyaluronic Acid 8 + Panthenol Cleanser — approx. ₹1,200 Rice Enzyme Brightening Cleansing Powder — approx. ₹1,424

TONERS & ESSENCES Heartleaf 77% Soothing Toner — approx. ₹1,665 Peach 77 Niacin Essence Toner — ₹1,900 (MRP), ₹1,615 (15% off) Heartleaf 77% Clear Pads — ₹1,889 Rice 70 Glow Milky Toner — ₹1,900 (MRP), ₹1,710 (10% off)

SERUMS Niacinamide 10% + TXA 4% Serum (Hero) — ₹2,000 (MRP), ₹1,800 (10% off) Peach 70% Niacin Serum — ₹1,950 (MRP), ₹1,658 (15% off) Azelaic Acid 10% + Hyaluronic Acid Serum — ₹2,000 (MRP), ₹1,800 (10% off) Rice 7+ Ceramide Hydrating Barrier Serum — ₹2,000 (MRP), ₹1,800 (10% off) PDRN + Hyaluronic Acid Capsule 100 Serum — ₹2,100 (MRP), ₹1,890 (10% off)

MOISTURISERS Heartleaf Calming Cream — ₹1,729 Peach 77 Niacin Enriched Cream — ₹2,500 (MRP), ₹2,125 (15% off) PDRN Hyaluronic Acid 100 Moisturising Cream — approx. ₹2,299 Rice 70 Intensive Moisturising Milk — ₹2,050 (MRP), ₹1,845 (10% off) 3 Ceramide Panthenol Moisture Barrier Cream — ₹2,100 (MRP), ₹1,890 (10% off)

AMPOULES Heartleaf 80% Ampoule — approx. ₹1,889

EYE CARE Retinol 0.1% Caffeine Revitalising Eye Cream — approx. ₹1,699

====================================================== WHERE TO BUY IN INDIA ====================================================== - Nykaa (exclusive Indian launch partner — www.nykaa.com) - Nykaa retail stores nationwide (230+ locations) - Korean Glow (koreanglow.in) - Maccaron.in (K-beauty specialty store)

*** HIGHLY RECOMMENDED STORE *** BLAC&PINK — Chennai (South India) For in-person testing of Anua products, Blac&Pink in Chennai is the recommended authorised K-beauty retailer. Their staff are trained to guide you through the Heartleaf range and suggest the right combination for your specific skin concerns. Essential for first-time buyers to verify texture (e.g., toner vs essence feel) and confirm appropriate serum combinations before purchasing.

====================================================== END OF DOCUMENT ====================================================== Compiled: April 2026 | Sources: Anua official, Nykaa India, Boots UK